Commercial vehicle financing leads for truck and fleet lenders
Drivers and fleet owners with a specific vehicle in mind and a deal that depends on financing.
Commercial vehicle financing leads are tied to a truck, a van or a trailer, and often to a driver who cannot earn until it is on the road. Our campaigns for truck, van and fleet lenders reach owner-operators and small fleet owners at the moment they are shopping, and capture the details a vehicle lender needs: type, age, price, seller and how long the buyer has been operating. For broader machinery, see our equipment financing page.
- Vehicle type, age and price captured
- Time in business and operating authority noted
- Exclusive and never resold
Watch it in 34 seconds
A 34-second explainer from the Amplify Leads team: commercial vehicle financing leads for truck and fleet lenders.
What Commercial vehicle leads look like when they reach you
The vehicle
Semi tractor, box truck, cargo van, dump truck or trailer, new or used, with a rough price and seller.
The operator
Owner-operator or fleet, years in business, and whether they hold their own authority.
The plan
Buy, refinance an existing truck or add units to a fleet, and when they want to be driving.
Start-ups and drivers with weak credit are common in this market. Decide in advance which files you will take, and say so on the form.
You can get these through a managed campaign under your name or pay per lead. Related: equipment leads, business credit leads, and startup business loan leads. See every commercial lending lead type.
Who is buying trucks, vans and trailers right now?
Owner-operators moving freight on their own authority, delivery contractors running cargo vans, small trades buying work trucks and growing fleets adding units. Their income depends on a single asset, so financing is often the difference between working and waiting. Many buy used from dealers or private sellers, and some are refinancing to lower a payment. Because the vehicle is the collateral, lenders can say yes to borrowers a bank would decline, which keeps demand steady and the audience large.
What makes a commercial vehicle lead fundable?
A fundable file names a real vehicle with a clear price, a seller and a purpose. The buyer has some down payment or is ready for the lender to ask, has operated or driven commercially before, and understands insurance costs. Less workable leads include no vehicle chosen, an age or mileage the lender will not finance, or a start-up with no driving history looking for a top-tier rate. The form captures vehicle and experience details so you can match each lead to the program that fits.
Questions on the vehicle financing form
The form is built to be filled in from a truck cab or a dealer lot.
- What type of vehicle do you want to finance?
- New or used, and what is the approximate price?
- How long have you operated as a business or owner-operator?
- About how much can you put down?
- Are you buying from a dealer or a private seller?
Advertising to drivers and fleet owners
The angle is getting on the road, with copy that speaks to the vehicle itself. Facebook reaches owner-operators in trucking groups and interest audiences with a plain message about financing the truck. Google Search captures buyers typing truck financing, semi truck loans and trailer financing, who are often mid-purchase. The landing page promises a conversation about options for the vehicle, never a rate or approval. We reply the same business day, and campaigns go live in 1 to 2 weeks. Buyers move fast, so call fast.
Compliance for vehicle finance campaigns
Secure TCPA consent for every call and text. Commercial vehicle loans for business use are generally outside Regulation Z, but a vehicle bought partly for personal use can change that, so check how your product is classified. Some states license commercial finance companies and brokers, and some require commercial financing disclosures. Keep ads free of payment and rate claims unless disclosures are in place. Confirm Meta ad category rules for financial products with your compliance contact before you launch.
Before you reach out
How is this different from the equipment financing page?
Equipment financing covers machinery of every kind. This page is specific to road vehicles, where the audience, the ads and the lender questions are different. If you finance both, run two campaigns.
Do you reach new owner-operators?
Yes. Many are buying their first truck, and the form asks about time in business and driving experience so you can sort start-ups from established operators.
Can campaigns focus on a vehicle type?
Yes. Semi trucks, box trucks and cargo vans attract different borrowers. We can build around the one you finance best.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.