Exclusive mortgage leads, pay per lead
Mortgage leads for loan officers that go to you and nobody else, with the borrower's answers attached.
If you have bought shared mortgage leads before, you know how it goes. The borrower has already heard from several loan officers, answers the phone annoyed, and asks only about rate. Exclusive leads change the conversation, because the person expects your call and you are the only one making it. Amplify Leads runs the campaigns on our side and delivers the leads to you as they come in, so you can buy leads without running an ad account.
- Exclusive to you, never shared or resold
- Delivered as they come in, with the qualifying answers
- Month to month, no long contract
Watch it in 30 seconds
A 30-second explainer from the Amplify Leads team: what exclusive mortgage leads mean.
Lead types we deliver
Purchase inquiries are the easiest to generate because almost anyone can ask. Homeowner and investor programs ask more of the form, so fewer people complete it. Every type below has its own page.
Purchase leads
Buyers in your market who have said what they want to spend, where, and how soon, reached before they pick a lender.
Refinance leads
Homeowners who have said what they owe, what the home is worth and what they want to change, delivered with their answers.
Cash-out refinance leads
Homeowners with equity who want cash for a project, a payoff or a purchase.
FHA loan leads
First-time buyers and credit-rebuilders who asked about a low down payment.
VA loan leads
Veterans, service members and military families asking about buying or refinancing with a VA loan.
HELOC leads
Homeowners who want to use equity without giving up a low first-mortgage rate.
Debt consolidation mortgage leads
Homeowners with card and loan balances who have not thought of their mortgage as the way out.
Reverse mortgage leads
Homeowners 62 and over looking at their equity, reached in plain language and delivered with age and goal.
DSCR loan leads
Real estate investors buying or refinancing rentals who want to qualify on the property cash flow.
Non-QM loan leads
Borrowers who fall outside agency guidelines: self-employed, investors, foreign nationals, asset-rich and recent credit events.
Conventional loan leads
Buyers and refinancers with solid credit and real savings, aimed at Fannie Mae and Freddie Mac guidelines.
Jumbo loan leads
Higher-priced home buyers and refinancers who need a loan above the conforming limit, with income and assets on the form.
Streamline refinance leads (VA IRRRL and FHA Streamline)
VA and FHA homeowners who want a lower payment on their existing loan with less paperwork.
USDA loan leads
Rural and small-town buyers in eligible areas who may qualify for a USDA guaranteed home loan.
First-time homebuyer leads
Renters ready to buy who want to know what state housing agency programs and down payment help could do for them.
Home equity loan leads
Homeowners who want a one-time lump sum with a predictable payment, behind their existing first mortgage.
Renovation loan leads
Buyers and owners who want to fold a purchase or refinance and the repair costs into a single loan.
Physician loan leads
Residents, fellows and attending physicians who want a home loan built around a doctor's income and student debt.
Bank statement loan leads
Self-employed borrowers whose deposits are strong but whose tax returns show less, delivered with their answers.
Investment property loan leads
Investors buying or refinancing one to four unit rentals, with the property type and plan already on the form.
ITIN loan leads and foreign national mortgage leads
Hardworking buyers who file with an ITIN, plus foreign nationals buying US property, with the details on the form.
Interest-only and asset depletion loan leads
Asset-rich borrowers and payment-focused buyers who want interest-only terms or to qualify on their assets.
Manufactured home loan leads
Buyers of manufactured and mobile homes, with the land situation and home details already on the form.
Construction-to-permanent loan leads
People about to build a home who want a single closing, with land, builder and plan details on the form.
Land loan leads
Buyers of lots and acreage, with the type of land and the plan for it already on the form.
HUD Section 184 loan leads
Native American and Alaska Native buyers interested in the Section 184 loan, with tribal and location details on the form.
Business and commercial products have their own section: commercial lending leads. See all loan programs or start with a state: Georgia, California, Texas or Florida.
How pay per lead works
- Pick the state and the programs. A whole state or a set of metros, and the loan types you want to write.
- We build and run the campaign. Ads, landing page and qualifying form, on our side, inside the platforms' rules for credit and housing ads.
- Leads arrive as they come in. By email and into your CRM, with the answers. Call fast.
- You pay for the leads delivered. Pricing is covered on the call, and there is no long contract.
Pay per lead or a managed campaign?
- Pay per lead if you want inquiries without running anything, or you are testing a program or a state.
- Managed campaign if you want your name on the ads, a system you can see inside, and follow-up handled for you.
- Both are month to month and both deliver exclusive leads. Compare them on how it works.
Not sure which fits? That is what the free strategy call is for.
Before you reach out
What makes a lead exclusive?
It goes to one loan officer and nobody else. The campaign is built for that loan officer, the borrower fills out a form that leads to you, and we never resell or share the lead.
Why are exclusive leads worth more than shared ones?
Because a shared lead is a race. By the time you dial, the borrower may have talked to three other loan officers and be tired of the topic. An exclusive lead is a conversation with someone who expects to hear from you.
Do you publish prices?
No. The honest answer depends on your state, the loan programs and how many leads you want. Pricing depends on your market and volume, and we walk through it on the call.
How do the leads reach me?
By email and into your CRM as they come in, with the answers the borrower gave on the form. If you use a CRM that accepts leads by email or webhook, we connect to it.
Can I switch to a managed campaign later?
Yes. Plenty of loan officers start with pay per lead to test a program or a state, then move to a managed campaign under their own name. See how both models work on the how it works page.
Is there a contract?
No long-term contract. It is month to month.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.