Facebook ads for loan officers
Exclusive purchase, refi and cash-out inquiries from Facebook and Instagram, under your name.
Facebook and Instagram reach the homeowner who has a rate they dislike and has not yet looked up a loan officer, and the renter who is quietly saving for a down payment. What separates a campaign that fills a calendar from one that burns a budget is rarely the targeting. It is the offer, the form and how quickly someone answers. Amplify Leads builds and runs these campaigns for loan officers and mortgage brokers, with leads that go to you alone.
- Live in one to two weeks
- Built for one loan officer, never resold
- Month to month, stop anytime
Watch it in 35 seconds
A 35-second explainer from the Amplify Leads team: facebook ads for loan officers.
Why most loan officer Facebook ads fail
Two campaigns show up again and again: a boosted post with a smiling photo and "ask me about rates", and an instant form that collects a name and a number and nothing else. The first earns likes from friends. The second earns phone numbers nobody wants to call.
One offer, not a menu
"See what your home equity could do" beats "I do all types of loans". Each campaign makes one promise to one borrower, which is why the ad can be specific enough to stop a scroll.
A form that qualifies
The form asks what you would ask first: own or rent, what is owed, what they want to change, how soon. Leads arrive with answers, so the first call skips the interview.
A fast first reply
A text and an email go out as soon as the form is submitted, with a link to your calendar. Whoever answers first usually wins the loan, so we build the campaign around that.
What a managed Facebook campaign includes
- Offer and audience strategy for your state and loan programs
- Ad creative, refreshed when it gets tired
- A landing page and form built to qualify
- Setup inside Meta's special ad category rules for credit and housing
- Leads delivered to your CRM, with automated text and email follow-up
- Calendar booking and reminders
- Regular reporting on spend, leads and booked calls
Which borrowers Facebook is best for
Facebook finds people before they search, so it fits programs where the borrower does not yet know they have options.
- Refinances and cash-out refis for owners with equity
- HELOCs and debt consolidation for homeowners keeping a low first rate
- FHA and VA buyers who assume they cannot qualify
- Self-employed borrowers who were turned down on tax returns
- Rental investors looking for rent-based qualifying
For borrowers who are already searching, Google ads meet them at the moment of intent, and SEO keeps bringing them in after the budget stops. Compare them in our Facebook vs Google guide.
Prefer to skip the campaign and just get the leads?
Some loan officers do not want an ad account, creative approvals or reports. They want qualified, exclusive inquiries delivered as they come in. That is the pay-per-lead model, and you can start there and move to a managed campaign later. Not sure which fits? See how both work.
Before you reach out
Do Facebook ads still work for loan officers?
Yes, when the ad promises one specific thing to one kind of borrower. A generic "get pre-approved today" post with a headshot gets scrolled past. A campaign built around a single offer, a short form that qualifies, and a fast reply still fills calendars.
What can a mortgage ad say on Meta?
Mortgage ads fall under Meta's special ad category for credit and housing, which limits detailed targeting by age, gender and ZIP code. We write every campaign inside those limits, so the message does the targeting instead of the audience settings.
Do the ads carry my NMLS number?
They should. Your name, company and NMLS ID belong on the ad or the landing page it leads to, and on the page the lead form sits on. We build that in, and your compliance contact reviews the final wording.
Are the leads exclusive?
Yes. The campaign is built for you, the form is yours and the lead goes to you only. We never resell a lead.
How quickly can a campaign launch?
Most campaigns go live within one to two weeks of the strategy call, once you have approved the offer, the creative and the landing page.
Can I stop whenever I want?
Yes. It is month to month, with no long contract.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.