How it works
Two options, one standard: month to month, exclusive, built around the way loan officers actually sell.
Originators tend to ask for the same pair of outcomes: borrowers who fit the programs they write, and no nasty surprises along the way. We deliver that through either a managed campaign or pay per lead. The first gives you a branded pipeline you can inspect. The second skips the build and sends finished inquiries. You can start with one and switch.
Watch it in 34 seconds
A 34-second explainer from the Amplify Leads team: managed campaign or pay per lead.
The two options compared
| Managed campaign | Pay per lead | |
|---|---|---|
| Brand on the ads | Yours, with your company and NMLS details | Ours |
| Who holds the ad account and data | You | Amplify Leads |
| What the bill covers | Our management work plus your ad budget | Each exclusive inquiry we deliver |
| Reply sequences | Texts, emails, booking links and reminders built for you | Yours to run, or wired into your CRM automations |
| A good fit for | Originators and teams who want an asset they own | Anyone trialing a program or state, or wanting no admin |
| Commitment | Month to month | Month to month |
| Inquiries shared with others | Never | Never |
Pricing depends on your market and volume. We walk through it on the call.
Inside a managed campaign
- Discovery. We ask about your licenses, lenders and past attempts, then tell you which parts we expect to work.
- Production. Our team drafts the offer, creative, landing page, form, CRM link, message sequences and calendar. You review each piece.
- Launch. The ads switch on one to two weeks after discovery. New inquiries show up with answers and get an immediate text.
- Optimization. We compare spend against inquiries and booked appointments, replace worn creative, and send you plain updates.
Channels we run: Facebook and Instagram, Google Search, and organic search as the slow third.
Inside pay per lead
- Scope. You name the territory and programs: purchase, refi, cash-out, FHA, VA, HELOC, DSCR, non-QM, or a commercial product.
- Our side. We build and operate the campaign inside the credit and housing rules of each ad platform.
- Delivery. Inquiries reach your inbox and CRM with the borrower's own answers. Calling quickly pays.
- Billing. You pay for what arrives, and you can stop at the end of any month.
Program details sit on the exclusive mortgage leads page.
Constants on either path
- Every inquiry belongs to one recipient and is never resold
- You can leave at the close of any month
- Forms ask the questions you would ask first, so calls start with context
- A required consent checkbox leaves a record behind each call and text
- New questions get answered before the business day ends
- The team behind it is Amplify Leads, an agency that lives on acquisition for lenders
Before you reach out
I start with leads. Can I upgrade later?
Yes. Many originators test one program or one state on pay per lead, judge the borrowers, and then ask us to build a campaign under their own brand.
Why is there no price list here?
A DSCR investor inquiry and an FHA first-time buyer inquiry are different jobs with different costs, and your state and volume change the math again. Pricing depends on your market and volume, and we walk through it on the call.
What should I prepare?
Your NMLS number, the programs you want more of, the territory you serve, and some way to reach new inquiries quickly. We can plug into the CRM you have, or suggest a light one if you have none.
What happens if results disappoint?
You end it. Neither option carries a long commitment, and we would sooner flag a weak program early than keep going out of habit.
Who do I talk to during the work?
The team building your campaign. Expect a reply before the business day closes.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.