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Mortgage leads by loan program

Borrowers for an FHA purchase, a VA refinance and a DSCR rental are three different people who respond to three different pitches. Choose the program you want more files in. Its page explains what arrives in your inbox and the two ways we can deliver it: a managed campaign or pay per lead.

Purchase and refinance

Mortgage purchase leads

Buyers in your market who have said what they want to spend, where, and how soon, reached before they pick a lender.

Mortgage refinance leads

Homeowners who have said what they owe, what the home is worth and what they want to change, delivered with their answers.

Cash-out refinance leads

Homeowners with equity who want cash for a project, a payoff or a purchase.

Conventional loan leads

Buyers and refinancers with solid credit and real savings, aimed at Fannie Mae and Freddie Mac guidelines.

Jumbo loan leads

Higher-priced home buyers and refinancers who need a loan above the conforming limit, with income and assets on the form.

Streamline refinance leads (VA IRRRL and FHA Streamline)

VA and FHA homeowners who want a lower payment on their existing loan with less paperwork.

Equity and debt

HELOC leads

Homeowners who want to use equity without giving up a low first-mortgage rate.

Debt consolidation mortgage leads

Homeowners with card and loan balances who have not thought of their mortgage as the way out.

Reverse mortgage leads

Homeowners 62 and over looking at their equity, reached in plain language and delivered with age and goal.

Home equity loan leads

Homeowners who want a one-time lump sum with a predictable payment, behind their existing first mortgage.

Renovation loan leads

Buyers and owners who want to fold a purchase or refinance and the repair costs into a single loan.

Government and first-time buyer

FHA loan leads

First-time buyers and credit-rebuilders who asked about a low down payment.

VA loan leads

Veterans, service members and military families asking about buying or refinancing with a VA loan.

USDA loan leads

Rural and small-town buyers in eligible areas who may qualify for a USDA guaranteed home loan.

First-time homebuyer leads

Renters ready to buy who want to know what state housing agency programs and down payment help could do for them.

HUD Section 184 loan leads

Native American and Alaska Native buyers interested in the Section 184 loan, with tribal and location details on the form.

Investor and non-QM

DSCR loan leads

Real estate investors buying or refinancing rentals who want to qualify on the property cash flow.

Non-QM loan leads

Borrowers who fall outside agency guidelines: self-employed, investors, foreign nationals, asset-rich and recent credit events.

Bank statement loan leads

Self-employed borrowers whose deposits are strong but whose tax returns show less, delivered with their answers.

Investment property loan leads

Investors buying or refinancing one to four unit rentals, with the property type and plan already on the form.

ITIN loan leads and foreign national mortgage leads

Hardworking buyers who file with an ITIN, plus foreign nationals buying US property, with the details on the form.

Interest-only and asset depletion loan leads

Asset-rich borrowers and payment-focused buyers who want interest-only terms or to qualify on their assets.

Specialty property and borrowers

Physician loan leads

Residents, fellows and attending physicians who want a home loan built around a doctor's income and student debt.

Manufactured home loan leads

Buyers of manufactured and mobile homes, with the land situation and home details already on the form.

Construction-to-permanent loan leads

People about to build a home who want a single closing, with land, builder and plan details on the form.

Land loan leads

Buyers of lots and acreage, with the type of land and the plan for it already on the form.

Lending to businesses or buying commercial property? See commercial lending leads. Working one state? See mortgage leads by state. Cannot tell which program fits? Talk it through with us.

Watch it in 27 seconds

A 27-second explainer from the Amplify Leads team: mortgage leads by loan program.

Find out what a campaign could look like where you lend

Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.

Schedule a free call (646) 212-1714