Mortgage marketing guides
Written for loan officers and mortgage brokers by the team that runs the campaigns. Straight answers, no filler.
Getting mortgage leads and clients
How to Get Mortgage Leads as a Loan Officer: Every Source Compared
How to get mortgage leads as a loan officer: referrals, past clients, paid ads, shared leads, exclusive leads and SEO, with what each is good and bad at.
Read the guide 9 minMortgage Lead Cost: How to Judge What a Lead Is Really Worth
Mortgage lead cost depends on source, program and follow-up. Learn why cost per lead misleads and how to track cost per funded loan before buying more leads.
Read the guide 7 minHow to Get Realtor Referrals as a Loan Officer, Without Crossing RESPA
How to get Realtor referrals as a loan officer: what agents want, how to earn the first deal, what you can and cannot do under RESPA, and how to keep them.
Read the guide 8 minAds
Follow-up and CRM
How to Follow Up With Mortgage Leads: A Schedule and Script That Work
How to follow up with mortgage leads: a first-hour plan, a two-week schedule, what to say in the text and the call, and how to stay inside TCPA consent rules.
Read the guide 8 minBest CRM for Loan Officers: What to Look For Before You Choose
How to choose a CRM as a loan officer: lead capture, instant text follow-up, TCPA consent records, pipeline stages, integrations with your LOS and what to avoid.
Read the guide 8 minCompliance
Watch it in 34 seconds
A 34-second explainer from the Amplify Leads team: guides for loan officers.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.