Construction and ground-up loan leads
Builders and developers who own or are buying the lot and know what they want to build.
Construction lending rewards the lender who asks the right questions early. Does the borrower own the land? Who is the builder? What is the budget and how will draws work? A ground-up lead that answers none of these is a waste of a call. Our construction campaigns ask the basics on the form, so you can see which projects are real before you open a file.
- Land ownership, budget and builder captured
- Project type and timeline captured
- Exclusive to one lender or broker
Watch it in 37 seconds
A 37-second explainer from the Amplify Leads team: construction loan leads with the lot, budget and builder.
What Construction leads look like when they reach you
The project
Residential spec, build-to-rent, small commercial or multifamily, with the location and rough size.
The land
Whether the borrower owns the lot, is buying it, and has plans or permits in hand.
The team
Whether they are the builder or have hired one, and their track record in the borrower's own words.
Construction loans carry draw schedules, inspections and strict underwriting. Ads should avoid implying fast approval for a project the borrower has not yet scoped.
You can get these through a managed campaign under your name or pay per lead. Related: hard money leads, bridge leads, and CRE leads. See every commercial lending lead type.
Before you reach out
Do these include owner-builders?
Some will, and the form separates them from licensed builders so you can decide whether you work with them.
Are construction leads seasonal?
Often, with demand tracking the building season in each region. We plan campaigns around yours.
Can campaigns focus on a specific project type?
Yes. Build-to-rent, spec homes and small commercial attract different borrowers, so each gets its own message.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.