Agency multifamily loan leads for Fannie Mae and Freddie Mac lenders
Stabilized apartment owners who want long-term, fixed agency debt and can describe the building.
Agency multifamily loan leads are a narrower pool than general apartment financing, and that is the point. Fannie Mae and Freddie Mac money suits stabilized buildings with steady occupancy, and a borrower who wants a bridge loan for a half-empty gut rehab will waste your afternoon. We build campaigns that speak to owners of performing apartment property and ask enough up front to tell the two apart.
- Occupancy and stabilization captured
- Purchase or refinance, with loan size range
- Exclusive to one lender or broker
Watch it in 42 seconds
A 42-second explainer from the Amplify Leads team: agency multifamily leads, screened for stabilized buildings.
What Agency multifamily leads look like when they reach you
The building
Unit count, city, year built and current occupancy, so you can see whether it looks like agency collateral.
The sponsor
Whether the owner holds one building or several, and whether they have run apartments before.
The goal
Buy, refinance an existing loan, or take cash out, with a rough balance and a target date.
Agency programs set their own eligibility and pricing, and those terms change. Quote nothing from the lead page; confirm current guidelines with your agency lender before you advertise a rate.
You can get these through a managed campaign under your name or pay per lead. Related: multifamily leads, HUD multifamily leads, and bridge leads. See every commercial lending lead type.
Who goes looking for agency apartment debt?
Mostly owners who already run a building well. They bought it, filled it, maybe renovated it, and now the short-term loan is maturing or a better long-term option appeals. Others are buyers under contract on a performing property who want fixed-rate debt behind the deal. You will also meet syndicators holding a handful of properties across a metro. What unites them is a building that earns its keep. Owners hunting for money to rescue a struggling property belong in a different conversation, and our copy is written to politely steer them away.
What separates a fundable inquiry from a wasted call
Occupancy first. A building that has held steady for a while is an agency candidate; one that is mid-lease-up usually is not yet. Next comes the sponsor: agency lenders look hard at the borrower, so a first-time buyer with no management history is a tougher file. Loan size matters because the small balance path and the larger program run through different channels. Finally, timing. A refinance with a maturity date in sight is real urgency. A vague wish to see rates is a nurture lead, and we label it that way instead of pretending.
The questions the form asks before it reaches you
The form is short enough to finish on a phone, but it covers what decides the path. Each answer is stored with the lead so your first call can skip the basics.
- How many units does the building have, and in what city?
- What is the current occupancy, roughly?
- Are you buying, refinancing or taking cash out?
- About how large is the loan you want?
- Who owns it: an individual, an LLC or a partnership?
- When do you need to close, or when does your current loan mature?
How the ads and landing page are set up
Google Search catches owners who are already comparing lenders, so it carries the heaviest weight for this program. Facebook reaches owners earlier, with a message about replacing a maturing loan with long-term fixed debt. The landing page talks about stabilized apartments and long-term financing, and it never states a rate. Speed matters here, because an owner with a maturity date usually calls two or three lenders. We reply the same business day on our side, and we suggest you match that pace on yours. Campaigns go live in 1 to 2 weeks.
Compliance points for agency multifamily advertising
These are business-purpose loans, but you still need express written consent before you call or text a lead, so the form carries a TCPA consent line. Avoid stating specific rates or payments in ads unless you have cleared the wording. Some states license or register commercial lenders and brokers, and requirements differ, so confirm with your compliance contact. Agency programs, including Freddie Mac small balance, have their own eligibility rules and lender requirements; the page describes them in general terms only. If your campaign touches owner-occupied one to four unit property, treat that as consumer credit and run it separately.
Before you reach out
What is the difference between this page and your general multifamily page?
The general page covers every apartment borrower. This one targets owners who fit Fannie Mae, Freddie Mac and Freddie Mac small balance lending, so the ads, the form and the screening are tuned to stabilized property.
Can you run small balance campaigns separately?
Yes. Smaller apartment buildings attract a different owner than large complexes, so a separate campaign keeps the loan size and the message honest.
Are the leads exclusive?
Yes. Every lead goes to one client and is never resold. You can choose a managed campaign or pay per lead.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.