Multifamily and apartment loan leads
Apartment owners and buyers with a building, a unit count and a reason to move now.
Five units and above is a different business from a duplex or a fourplex. Underwriting turns on the building's income, the borrower thinks in cap rates, and the lender choices range from banks to agency programs to bridge capital. A multifamily lead has to arrive with the numbers that decide the path: unit count, occupancy, whether the building is stabilized and what the owner wants to do next.
- Unit count, occupancy and condition captured
- Stabilized or value-add flagged
- Exclusive and never resold
Watch it in 40 seconds
A 40-second explainer from the Amplify Leads team: multifamily leads that arrive with units and occupancy.
What Multifamily leads look like when they reach you
The building
Number of units, location, age, and whether it is full, partly vacant or under renovation.
The goal
Buy, refinance, pull cash out, or replace short-term money with long-term debt.
The timing
Under contract with a closing date, still shopping, or planning a refinance ahead of a maturity.
Five-plus unit loans are commercial loans, not residential ones. Smaller one to four unit rentals belong with DSCR lending, which has its own page.
You can get these through a managed campaign under your name or pay per lead. Related: CRE leads, bridge leads, and DSCR loan leads. See every commercial lending lead type.
Before you reach out
Where does the line fall between DSCR and multifamily?
Residential investor loans typically cover one to four units. Five and above moves into commercial underwriting. If you do both, run two campaigns so each borrower gets the right conversation.
Can campaigns target a single metro?
Yes, and for apartment lending that is usually wise. Markets differ enough in rents and lender appetite that a metro-level campaign tells you more than a national one.
Do you separate stabilized from value-add?
The form asks, so you can sort the file before you call and send it to the right capital source.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.