CMBS and conduit loan leads
Owners of stabilized commercial property who value non-recourse debt more than flexibility.
CMBS loan leads are for a borrower who has done the math on flexibility and decided to give some of it up. Conduit loans are pooled and sold into securities, which tends to mean non-recourse structure with standard carve-outs, fixed terms and tight rules about changing anything after closing. A good lead understands that trade. We write the campaigns to find owners of stabilized property who want certainty, and to filter out anyone who expects to renegotiate next year.
- Property type, value and loan size captured
- Prepayment tolerance discussed
- Exclusive to one lender or broker
Watch it in 40 seconds
A 40-second explainer from the Amplify Leads team: CMBS leads for owners who plan to hold.
What CMBS leads look like when they reach you
The collateral
Office, retail, hotel, industrial, apartments or self storage, with city, rough value and current performance.
The borrower
An experienced owner or investor, usually holding the asset in a single-purpose entity.
The reason
Refinance of a maturing loan, a purchase, or a wish for non-recourse long-term debt.
Conduit loans carry strict prepayment terms such as defeasance or yield maintenance. Never describe them casually in ads, and confirm current underwriting standards with your conduit partner.
You can get these through a managed campaign under your name or pay per lead. Related: CRE leads, agency multifamily leads, and bridge leads. See every commercial lending lead type.
Who takes a conduit loan instead of a bank loan?
Typically an owner of income-producing property who wants a long fixed term and non-recourse structure, and who is happy to trade away flexibility for it. Banks may offer shorter terms with recourse or relationship demands. Conduit lenders pool loans and sell them into securities, so the structure is standardized. Borrowers include private investors, family partnerships and sponsors who prefer to keep personal balance sheets clean. Many are refinancing a maturing loan, and some are buyers who want to lock in debt that does not depend on a local bank's appetite.
What makes a CMBS inquiry worth a call
A stabilized asset, first. Conduit lenders do not like a building in the middle of lease-up. Then the sponsor and the hold period: a borrower who plans to sell soon runs into prepayment costs through defeasance or yield maintenance, and that conversation is better had early. Loan size also matters, since conduit lenders usually prefer larger loans over very small ones. Finally, a realistic view of life after closing. The loan is held by a trust and managed by a servicer, so the relationship is different from a bank, and borrowers should know it before they apply.
Screening questions on the CMBS form
We keep the form short, but the questions are chosen to separate informed borrowers from curious ones.
- What type of property is it, and in which city?
- About what is it worth, and what loan are you seeking?
- Is it fully leased and stable today?
- Are you buying or refinancing?
- How long do you plan to hold the property?
- Do you prefer non-recourse financing?
Search, social and the pace of follow-up
Google Search carries most of the load because conduit borrowers usually know the product name. Facebook is supporting cast, useful for owners with maturing loans who have not started comparing. The landing page promises long-term, non-recourse financing for stabilized property and avoids rate talk. Because these files take weeks to package, the first call should be consultative: confirm the asset, set expectations on prepayment and explain what happens after closing, when a servicer takes over. We reply the same business day. Campaigns go live in 1 to 2 weeks, and you can run month to month.
Compliance and disclosure for conduit advertising
Business-purpose lending still requires express consent before you call or text, so the form includes TCPA language. Do not advertise specific rates or payments unless compliance has approved the wording. Be careful with the phrase non-recourse, since carve-outs for fraud and other bad acts apply, and an ad that sounds absolute can mislead. Some states license commercial lenders and brokers, so confirm with your compliance contact where you operate. Securitization rules and servicer practices belong to the lender; the page stays general and sends borrowers to you for specifics.
Before you reach out
Who is the right borrower for a conduit loan?
Someone with stabilized property, a long hold in mind and little need to prepay. Owners who might sell in two years usually find the exit costs painful.
Do your leads understand non-recourse?
We explain it in plain terms on the page, including that non-recourse comes with carve-outs. The form also asks about hold period, so you know who is thinking long term.
Can I buy leads in one property type only?
Yes. Hotel, retail and office borrowers ask very different questions, and we can build a campaign around the type you finance best.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.