Mezzanine financing leads
Developers and owners with a senior loan in place and a gap they cannot fill with their own cash.
Mezzanine financing leads come from sponsors who have almost enough money. The senior lender will go only so far, the equity is committed, and a gap sits in between. Mezzanine debt and preferred equity fill that gap at a higher cost than senior money, and the people who ask about it are usually already deep in a deal. We run campaigns that find them while the deal is live and the gap is still open.
- Senior loan and gap size captured
- Deal stage and property type stated
- Exclusive to one capital provider
Watch it in 40 seconds
A 40-second explainer from the Amplify Leads team: mezzanine leads from sponsors with a gap to fill.
What Mezzanine leads look like when they reach you
The stack
Senior loan amount, equity already in, and the size of the remaining gap.
The deal
Acquisition, development or recapitalization, with the property type and location.
The clock
Under contract, in negotiation or planning ahead, with the date funds are needed.
Mezzanine and preferred equity can be structured as securities in some deals, which raises legal questions. Confirm with counsel and your compliance contact before you advertise.
You can get these through a managed campaign under your name or pay per lead. Related: CRE leads, bridge leads, and construction leads. See every commercial lending lead type.
Who goes shopping for mezzanine money?
Sponsors with a project that pencils out but does not close. A developer whose senior lender stops at a conservative share of cost. An investor buying a building who has the equity for most, but not all, of the remaining price. A group recapitalizing a property after a partner leaves. They are almost always experienced, they know how debt stacks up, and they are comfortable paying more for the top slice of the capital stack because it lets the deal happen. Few of them search casually; if they are looking, a deal is live.
How to tell a real gap from a loose idea
Numbers separate them. A serious sponsor can say what the senior loan is, how much equity is committed and how large the gap is. Vague answers suggest a deal in its early days, or one that does not work. Look for a senior lender already engaged, because mezzanine providers need an intercreditor agreement with that lender, and timing depends on it. Check the sponsor's track record too, since the capital provider is betting on execution. Finally, ask about the exit: a sale or a refinance that takes out both layers. We capture each of those answers on the form.
The questions on the mezzanine form
These are written for people who already know the vocabulary, so they take a minute, not ten.
- What is the property type and location?
- Is this an acquisition, a development or a recapitalization?
- What is the senior loan amount, and is a lender already in place?
- How much is the gap you need to fill?
- Are you looking for mezzanine debt or preferred equity?
- When must the capital be committed?
Where the ads run and what the landing page says
This is a Google Search program first, since sponsors in the middle of a deal search for exact terms. Facebook plays a smaller role, aimed at developers and syndicators with a message about closing the gap in the stack. The landing page speaks about filling the space between senior debt and equity, with no rate claims. These borrowers expect substance, so the page is written plainly and leaves out hype. A same-day response matters because the gap often comes to light close to a deadline. We reply the same business day, and campaigns go live in 1 to 2 weeks.
Legal and compliance points for mezzanine and preferred equity
You need express written consent for calls and texts, so the form includes TCPA language. Preferred equity and some mezzanine arrangements can involve securities laws, so confirm with counsel how you may describe and market them. Do not promise funding or quote returns or rates in ads. State licensing for commercial lenders and finance brokers differs, and some states have specific rules, so confirm with your compliance contact. The page describes the products in general terms and leaves structure, pricing and investor suitability to your own process.
Before you reach out
What is the difference between mezzanine debt and preferred equity?
Mezzanine debt is a loan secured by a pledge of ownership interests, sitting behind the senior mortgage. Preferred equity is an ownership position with priority over common equity. Both fill the gap, and we ask borrowers which they have in mind.
Who contacts you for this?
Developers, syndicators and experienced investors in the middle of a transaction. First-time buyers rarely look for mezzanine money.
Are the leads exclusive?
Yes. Each goes to one capital provider and is never resold.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.