Revenue-based financing leads for RBF funders and brokers
Founders with recurring or steady online sales who want to grow without giving up equity.
Revenue-based financing leads come from founders who have sales, want to grow and would rather not sell equity. With this product, the business receives funding and repays it as a percentage of revenue until a set total is reached, so payments rise and fall with sales. We build campaigns for RBF funders and brokers that reach SaaS and ecommerce owners and capture the revenue figures that drive your decision.
- Monthly revenue and growth pattern captured
- Business model and customer base noted
- Exclusive to one funder or broker
Watch it in 41 seconds
A 41-second explainer from the Amplify Leads team: revenue-based financing leads.
What Revenue-based financing leads look like when they reach you
The revenue
Monthly revenue, whether it is recurring or one-off, and how steady it has been over recent months.
The model
Subscription software, ecommerce store, marketplace seller or digital service, with the main sales channel.
The use of funds
Advertising, inventory, hiring or product work, and the amount the owner wants.
Revenue-based financing and a merchant cash advance can look alike, but they are different products. Describe yours accurately and do not blur them in advertising.
You can get these through a managed campaign under your name or pay per lead. Related: MCA leads, working capital leads, and startup business loan leads. See every commercial lending lead type.
Who wants repayment that moves with revenue?
The typical borrower runs a subscription software product or an online store with a few months of reliable sales. They want to buy ads, stock inventory or hire, and they do not want to dilute ownership with a venture round or sign a fixed payment that hurts in a slow month. For them, paying a slice of revenue feels like a fair trade. Bank loans often miss them because their value sits in recurring revenue instead of property or equipment.
What does a fundable RBF inquiry look like?
Funders look for predictable revenue, healthy margins and customers that stay. A SaaS company with steady monthly recurring revenue and low churn is a strong file. An ecommerce brand with repeat buyers and stable ad performance can be too. A weak lead is a pre-revenue idea, a business whose sales swing wildly, or one with margins too thin to carry a revenue share. The form asks for revenue and growth pattern first so you can read the file before the callback.
Revenue-based financing form questions
The questions use the language founders already use for their own numbers.
- What type of business do you run: SaaS, ecommerce or other?
- What was your revenue last month?
- Is your revenue mostly recurring subscriptions or one-time sales?
- How long have you been generating revenue?
- How much funding are you looking for, and for what?
Advertising to founders and online sellers
The angle is growth capital without giving up equity. Facebook and Instagram reach ecommerce owners who run their own ad accounts and respond to plain, founder-to-founder copy. Google Search reaches owners typing revenue-based financing, SaaS funding and non-dilutive capital, a smaller but sharper group. The landing page promises a conversation about funding options, not a set rate, cap or timeline. We reply the same business day, and campaigns go live in 1 to 2 weeks.
Disclosure rules and what to avoid
Get TCPA consent for calls and texts. Several states, including California and New York, now require commercial financing disclosures that may cover revenue-based products, with details that vary by state and product, so confirm your obligations with your compliance contact before you advertise. Keep ads free of rate and cost claims you cannot disclose properly, and never suggest approval. Some states license or register commercial financing providers and brokers. Do not describe RBF as an MCA, or the reverse, in ad copy.
Before you reach out
How does this differ from a merchant cash advance?
Both tie repayment to revenue, but an MCA is usually a purchase of future receipts, often from card sales, with its own page and rules here. RBF is more often aimed at online and subscription revenue. Products vary, so describe yours precisely.
Do you only target software companies?
No. SaaS is a strong fit, along with ecommerce brands and other businesses with steady online revenue. We build one campaign per audience.
Is there a revenue minimum?
The form captures monthly revenue so you can apply your own minimum. We do not set it for you.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.