USDA Business and Industry loan leads
Business owners in eligible rural communities who need larger, guaranteed financing.
USDA Business and Industry loan leads are for lenders who work with the USDA Rural Development guarantee. The program backs loans that commercial lenders make to businesses in eligible rural areas, and it is aimed at projects that keep jobs and money in small communities. The hard part is finding owners whose location, project and size fit the program, so our campaigns lead with geography and the specific need.
- Location in a likely rural area captured
- Project, size and use of funds flagged
- Exclusive to one lender or broker
Watch it in 45 seconds
A 45-second explainer from the Amplify Leads team: USDA Business and Industry loan leads.
What USDA B&I leads look like when they reach you
The location
The business address or project site, since eligibility depends on whether the area qualifies as rural.
The project
Expansion, equipment, real estate, working capital or a refinance that supports the business in its community.
The size
A rough loan amount and the borrower's existing lender, since B&I loans are made through commercial lenders.
USDA decides rural eligibility and lender requirements, and both can change. Confirm any specific location and project with USDA Rural Development and your compliance contact.
You can get these through a managed campaign under your name or pay per lead. Related: SBA leads, CRE leads, and farm loan leads. See every commercial lending lead type.
What kinds of rural businesses use a B&I guarantee?
Manufacturers, food processors, grocers, rural health and child care providers, hotels, agricultural suppliers and other employers in smaller communities. Many of these businesses want to buy a building, add a line, replace equipment or refinance existing debt, and the loan size can be bigger than what a small community bank would hold on its own. The USDA guarantee helps a commercial lender say yes to a project it might otherwise decline, and it keeps the borrower's relationship with the local bank.
Which inquiries have a real chance?
Location comes first. A business outside an eligible rural area is not a B&I deal, however good it looks. After that, you want an established operator with real cash flow, a clear project and a lender willing to underwrite with a guarantee. A waste of a call is a startup with no collateral, or an owner who expects a government grant. B&I is a loan guarantee, not free money. We capture location and project early so you can check eligibility before you pick up the phone.
The form questions for rural business owners
The form collects what you need to judge program fit without drowning an owner in paperwork.
- What is the address or town of the business or project?
- What type of business do you operate?
- What will the loan be used for?
- About how much financing do you need?
- How long has the business been operating?
- Do you already work with a commercial lender?
Reaching rural owners through ads
These owners are not hanging around startup forums. The ads talk about expansion and keeping a business growing in a smaller town, with geography targeting set to your chosen counties or regions. Facebook reaches owners and managers in those areas, and Google Search picks up people actively searching for USDA or rural business loans. Meta's special ad category rules apply to housing and credit offers, and platform policies change, so check how your ads are classified. The landing page promises a conversation about program fit, never a guarantee, and we reply the same business day.
Compliance and program rules
USDA Rural Development sets eligibility, lender requirements and guarantee terms for the B&I program, and these change, so check current guidance before you quote anything to a borrower. TCPA consent is required for calls and texts, and our forms collect it. Regulation Z does not cover business loans, but any quoted rate or payment has to be accurate. Never imply that a USDA guarantee is automatic. Some states license commercial lenders and brokers, so confirm your obligations with your compliance contact.
Before you reach out
Who applies for a B&I loan, the lender or the business?
The business works with a commercial lender, and the lender applies to USDA Rural Development for the guarantee. Our leads are owners looking for that kind of lender.
How do you target rural areas?
We build campaigns around geography you choose, and the form asks for the project address so you can check eligibility. Final eligibility is decided by USDA, not by us.
Is this the same as farm lending?
No. B&I focuses on rural businesses broadly, while our farm loan page covers agricultural operations and USDA Farm Service Agency programs.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.