C-PACE financing leads
Property owners planning efficiency, solar or resiliency work who want long-term, assessment-based financing.
C-PACE financing leads depend on geography more than almost any other commercial product. Commercial property assessed clean energy is repaid through an assessment on the property, and it exists only where a state and a local program have made it available. A lead from the wrong county is no lead at all. Our campaigns start with the map: we target where the program operates, then find the owners and developers planning qualifying work.
- Property location checked against program areas
- Project scope and cost range captured
- Exclusive and never resold
Watch it in 40 seconds
A 40-second explainer from the Amplify Leads team: C-PACE leads, targeted by program map.
What C-PACE leads look like when they reach you
The property
Type, address and ownership, so the location can be checked against active program areas.
The project
Efficiency, solar, resiliency or new construction measures, with a rough budget and schedule.
The lender picture
Whether a mortgage lender exists on the property, since that lender typically has to consent.
C-PACE rules vary by state and by local program. Confirm program availability, eligible measures and lender consent requirements for each market before you run a campaign.
You can get these through a managed campaign under your name or pay per lead. Related: CRE leads, construction leads, and mezzanine leads. See every commercial lending lead type.
Who uses assessment-based financing for building upgrades?
Owners of office, retail, industrial, hospitality and multifamily property who plan work that cuts energy or water use, adds solar or improves resiliency. Developers also use it in new construction to cover efficiency features in the capital stack. The appeal is a long repayment period and a structure that can transfer with the property. Many owners come to it after a quote for a new HVAC system or a roof lands on the desk. Others are developers hunting for the last slice of financing on a project.
Is this inquiry actually fundable?
Location comes first. If the property sits outside a participating program area, nothing else matters. Next, the work itself: it needs to fall under eligible measures, so a vague plan to improve the building is not enough. Then the existing lender. Since the assessment sits ahead of the mortgage in repayment priority, mortgage holders generally need to consent, and that can slow things down. Finally, the borrower should have a project with a real scope and budget. We capture each of these on the form so you can sort files at a glance.
What the C-PACE form asks
Short, practical and focused on what decides eligibility.
- What is the property address?
- What type of property is it?
- What kind of work is planned: efficiency, solar, resiliency or other?
- About how much will the project cost?
- Is there an existing mortgage on the property?
- Is this an existing building or new construction?
Targeting, channels and the landing page
We build campaigns state by state, or locality by locality, because eligibility is local. Google Search catches owners researching the product by name, while Facebook finds property owners and developers with a message about paying for upgrades through the property assessment. The landing page explains the basic mechanism and avoids promising approval or lower bills. Education is the job here, since many owners have never heard of the product. We reply the same business day, and campaigns go live in 1 to 2 weeks. Because geography is narrow, expect volumes to follow the size of your program area.
Compliance for C-PACE marketing
Get express consent before any call or text, and keep TCPA language on the form. Do not promise savings, approval or specific payments. Program rules differ in each state, including who may originate, which measures qualify and how lender consent works, so confirm with your compliance contact in every market. Some programs require registered administrators or approved capital providers. Because it is repaid by assessment, describe it accurately as an obligation attached to the property, not as free money. Business-purpose lending licences may also apply in some states.
Before you reach out
Can you run C-PACE campaigns nationwide?
Only where programs exist. We build the campaign around states and localities with an active program, and we confirm the property address on the form.
How is C-PACE different from an ordinary loan?
It is repaid through an assessment on the property rather than a standard note, and it can stay with the property if it is sold. Details depend on the local program.
Do you handle the mortgage lender consent?
No. That belongs to your process. The form simply tells you whether an existing mortgage is in place.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.