Cash-out refinance leads
Homeowners with equity and a specific reason to use it.
A cash-out refinance lead is rarely someone who woke up wanting a new mortgage. It is someone with a kitchen to renovate, a card balance to clear, a tuition bill or an investment property to buy, who has not yet worked out that the house is the cheapest money they have access to. Our campaigns start from the project, not the product, and the form captures balance, value and what the cash is for.
- The reason for the cash captured on the form
- Balance and estimated value included
- Exclusive to one loan officer
Watch it in 39 seconds
A 39-second explainer from the Amplify Leads team: cash-out refinance leads start with the project.
What cash-out refi leads look like when they reach you
Who
A homeowner with a stated balance and a rough value, so you can see the equity before you pick up the phone.
What they want
A renovation, a debt payoff, a down payment on a second property, a business need, or a family expense. Their words, from the form.
When
Needing the money within weeks or planning for later in the year.
Some of these borrowers have a first mortgage rate worth protecting. A HELOC or a second lien may serve them better, which is why the HELOC page sits right next to this one.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: HELOC leads, debt consolidation leads, and refinance leads. Or see mortgage leads by state.
Before you reach out
How much equity do these homeowners usually have?
It varies widely by market and by when they bought. The form asks for balance and estimated value, so you can see the equity yourself instead of trusting a vendor to describe it.
Do the leads tell you the loan-to-value?
They give you the two numbers you need to work it out, as the borrower sees them. Treat them as a starting point, since the appraisal is what counts.
Can the campaign avoid borrowers who need a lien position you do not offer?
Yes. Tell us which products you offer, and we write the ad and the form around those. A loan officer who only does first liens should not be paying for HELOC inquiries.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.