HELOC leads
Homeowners who want their equity and want to keep their first mortgage.
A lot of homeowners are sitting on a first mortgage rate they would never trade away, and a growing pile of equity they would like to use. That is the HELOC borrower. They are renovating, paying for college, bridging a business need or putting a down payment on a second property. Our campaigns reach them with that exact message, and the form asks for balance, value and what the line is for.
- First mortgage balance and home value captured
- The purpose of the line captured
- Exclusive and never resold
Watch it in 43 seconds
A 43-second explainer from the Amplify Leads team: HELOC leads for homeowners who keep their first mortgage.
What HELOC leads look like when they reach you
Who
Homeowners with their first mortgage balance, a rough value and a stated reason for wanting access to cash.
What they want
A line they can draw on over time, usually for a renovation, tuition, a business or paying off higher-rate debt.
When
Planning a project in the next few months, or wanting the line in place before they need it.
Not every lender or loan officer offers HELOCs, and some states have their own rules on closing them. Tell us what you offer and we shape the campaign around it.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: cash-out refi leads, debt consolidation leads, and refinance leads. Or see mortgage leads by state.
Before you reach out
Why would a homeowner want a HELOC instead of a cash-out refinance?
Usually to keep a low first mortgage rate. A cash-out refi replaces that loan, a HELOC sits behind it. The right answer depends on the numbers, which is why the first call matters.
Do HELOC leads convert for brokers who do not hold the loans?
It depends on whether you have access to HELOC programs through your lenders. Many brokers do, and many do not. Be honest about it on the strategy call and we will plan around it.
Are variable rates a problem in the ad?
Any ad that mentions terms has to be careful about what it triggers under Regulation Z. We build ads around the borrower need and leave rate talk to the conversation.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.