Mortgage refinance leads
Homeowners with a rate, a payment or a plan they want to change, delivered with their answers.
When rates move, refinance interest moves with them, but homeowners do not wait for a headline to start wondering. Plenty of them are sitting on a rate that made sense when they signed and a payment that has stopped making sense. Our refinance campaigns reach those people one loan officer at a time, and the form asks for the balance and the home value so the first call starts in the middle of the conversation.
- Owners only, so renters are screened out on question one
- Balance, estimated value and goal captured
- Exclusive to you and never resold
Watch it in 37 seconds
A 37-second explainer from the Amplify Leads team: refinance leads, owners only.
What refinance leads look like when they reach you
Who
Name, phone, email and state, and confirmation that they own the home. Rough balance and rough value, in their words.
What they want
Lower the rate, drop mortgage insurance, shorten the term, change loan type, or pull cash. The form lets them pick what matters most.
When
Ready now, watching rates, or just curious. You see which before you dial.
Many homeowners who start out asking about a rate turn out to want cash. See cash-out refinance leads for that conversation.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: cash-out refi leads, debt consolidation leads, and HELOC leads. Or see mortgage leads by state.
Before you reach out
Why not just email my past clients?
You should, and our guides cover how. But your past clients are a finite list. A campaign reaches the homeowners who have never heard of you, which is how the list grows.
Do refinance leads work when rates are flat?
They still work, but the offer changes. When a rate drop is not the story, the ads lean on removing mortgage insurance, taking out a co-borrower, or consolidating debt, which are reasons to refinance that do not depend on the market.
What can the ad say about rates?
Less than you might think. Advertising a rate triggers disclosure rules under Regulation Z, and you should never promise an outcome to a borrower. We write ads around the borrower situation and leave rate quotes to the call.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.