Conventional loan leads
Borrowers who look like conforming files, not a rescue project, delivered to you alone.
Conventional loan leads are the bread and butter of most loan officers, and also the easiest to get wrong. The borrower with 740 credit and 10 percent down is a different call than the one who needs a gift letter and a prayer. Our campaigns screen for the first kind, and the form captures credit range, down payment, income type and timeline before the lead reaches you.
- Credit range and down payment captured
- Income type and timeline on the form
- Exclusive, never resold
Watch it in 43 seconds
A 43-second explainer from the Amplify Leads team: conventional loan leads that are ready to fund.
What conventional loan leads look like when they reach you
Who
Buyers and homeowners with steady income, decent credit and some cash behind them. Often a move-up buyer or a rate-and-term refinance.
What they want
A straightforward 15 or 30 year loan, a clear payment and the lowest mortgage insurance they can get, or none.
When
Under contract, house hunting this quarter, or watching rates for a refinance. The form tells you which.
Conventional files can be sold to Fannie Mae or Freddie Mac or kept in a lender's own book. Tell us which you do and we aim the campaign accordingly.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: purchase leads, refinance leads, and jumbo loan leads. Or see mortgage leads by state.
Who actually takes a conventional loan?
Many people who walk into a mortgage with good credit and a down payment of five percent or more end up conventional, because it is usually the cheapest long-run path. Think dual-income households, repeat buyers with equity from a sale, and homeowners refinancing to drop mortgage insurance or shorten the term. They are comparison shoppers by nature. They know FHA exists, they have a number in mind, and they will talk to two or three lenders. That makes first response and a clear explanation matter more than a flashy offer.
What separates a fundable lead from a wasted call
A fundable conventional lead has a credit range that clears the program, income they can document and a down payment that is not a guess. A wasted call is someone who ticked 'excellent' credit with no idea of their score, or a buyer whose savings are really a relative's maybe. The form is built to catch that early. A lead with a timeline of 30 days and a stated down payment gets your first call. A browser with an open timeline goes into the slower follow-up lane.
Questions on the conventional form
These are written in plain words, because borrowers abandon a form that sounds like an application. Each answer is something you would ask in the first minute of a call anyway, so you can skip the interrogation and start with advice.
- Are you buying a home or refinancing?
- What is your credit score range?
- How much do you have for a down payment, or how much equity do you have?
- Is your income mostly W-2, or self-employed?
- How soon do you want to close?
- Which state is the property in?
Ads, landing page and follow-up for conventional
The angle is the payment and the savings over time, not the lowest possible down payment. Audiences skew toward households with some financial footing. Facebook and Instagram do the awareness work and reach people before they have picked a lender, while Google catches the ones already searching for a loan. The landing page promises a straight answer on what they qualify for and a call from one loan officer. We reply the same business day, and the faster you call, the better the odds you are first.
Compliance notes for conventional ads
Calls and texts need TCPA consent captured on the form. If an ad states a rate, a payment or a down payment, Regulation Z and the MAP Act trigger-term rules require the right disclosures, so most of our copy avoids numbers altogether. On Meta, housing and credit ads run in a special ad category with limited targeting by age, gender and ZIP code. Conforming loans must follow the investor's guidelines, and licensing is state by state, so confirm with your compliance contact before an ad goes live.
Before you reach out
Do you separate conventional leads from FHA leads?
The ad and the form do most of the sorting. A borrower who sees a conventional angle and gives a strong credit range is a different lead from one who answers a low-down-payment ad. If you want both, we can run them as separate campaigns.
Can the leads include refinances as well as purchases?
Yes. Many loan officers want both, and the form asks whether the person is buying or refinancing. We can also run them as two campaigns so you see the volume of each.
What if I only want borrowers with a certain down payment?
Tell us the floor. We can word the ad and the form around it, though a hard minimum will narrow the pool. Guidelines vary by lender, so use the numbers from your own program.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.