Mortgage purchase leads
Buyers who have said how soon, how much and where, delivered to you alone.
Purchase business lives or dies on timing. A buyer who is two weeks from making offers will pick the first loan officer who answers well, and a buyer who is a year out will forget your name by spring. Our purchase campaigns are built for one loan officer at a time, and the form captures the things you would ask first: target price range, down payment, timeline and whether they already have an agent.
- Price range, timeline and area captured on the form
- Built for one loan officer, never sold twice
- Texted back fast, booked on your calendar
Watch it in 37 seconds
A 37-second explainer from the Amplify Leads team: purchase leads, in call order.
What purchase leads look like when they reach you
Who
Name, phone, email and state. Whether they are a first-time buyer or moving up, and the area they are shopping in.
What they want
A rough price range, how much they have for the down payment, and the loan type they are curious about, such as conventional, FHA or VA.
When
Buying in the next 30 days, in a few months, or just looking. That order is the order you should call in.
Purchase leads work best with a fast reply. If you want the text and email follow-up handled for you, a managed campaign includes it.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: FHA leads, VA leads, and refinance leads. Or see mortgage leads by state.
Before you reach out
Can the leads be limited to buyers who are already working with a Realtor?
We can ask the question on the form, so you see the answer before you call. Some loan officers want buyers who already have an agent, others prefer the ones who do not, because those are the buyers they can bring to their own agent partners. Tell us which you want.
How do you keep out people who are only browsing?
The form asks for a timeline and a price range, and the ad promises one specific thing, such as a payment estimate for a target price. People who are not close to buying tend to drop out before they submit, and the ones who do submit tell you where they stand.
Will you work with my own list of agents?
Yes. If you have agent partners, we can build ads and landing pages that carry their names alongside yours, as long as everyone is comfortable with how it is worded under RESPA. Your compliance contact has the final say on that.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.