FHA loan leads
First-time buyers and rebuilding borrowers who asked about a low down payment.
FHA is where many first-time buyers end up, and many of them do not know it. They have assumed they need twenty percent down and a perfect score, and they have stopped looking. The ads for FHA leads speak to that assumption directly. The form captures credit range, down payment and target area so you can tell which borrowers fit a government-insured loan and which are better served another way.
- Credit range and down payment captured
- Ads written inside HUD and platform advertising rules
- Exclusive to you and never resold
Watch it in 36 seconds
A 36-second explainer from the Amplify Leads team: FHA loan leads for first-time buyers.
What FHA leads look like when they reach you
Who
Mostly first-time and lower-down-payment buyers, with a self-reported credit range and the area they want to buy in.
What they want
To know whether they can buy now, with how much down, and what the monthly payment might look like.
When
From ready-to-offer to still building credit. The form separates them.
FHA ads carry extra care. They must not suggest HUD or the FHA endorses you, and they follow Meta and Google rules for housing and credit advertising.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: purchase leads, VA leads, and non-QM leads. Or see mortgage leads by state.
Before you reach out
Can an ad say it is an FHA loan program?
It can name the program, but it cannot suggest the government or HUD is behind your offer. Use plain language, include your company name and NMLS number, and have your compliance contact review the wording.
Are FHA leads only first-time buyers?
Not only, but mostly. Repeat buyers and homeowners rebuilding credit also use FHA, and the form lets them say so.
What if a borrower fits conventional better?
That is a good outcome for them and for you. Many loan officers like FHA campaigns because the conversation opens up all the low-down-payment options, and you pick the best fit.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.