VA loan leads
Veterans and military families, reached in plain language and delivered to you alone.
Veterans are heavily marketed to, and most of them have learned to ignore anything that looks like a government mailer. A VA loan ad that works sounds like a person, names the benefit in a sentence, and never pretends to be the VA. Our campaigns do that, and the form captures service status, the purchase or refinance goal and the state, so your first call is a conversation, not an interrogation.
- Service status and goal captured
- No suggestion that the VA endorses the offer
- Exclusive to one loan officer
Watch it in 43 seconds
A 43-second explainer from the Amplify Leads team: VA loan leads that sound like a person, not a mailer.
What VA leads look like when they reach you
Who
Veterans, active-duty members, reservists and some surviving spouses, with their state and a rough timeline.
What they want
To buy with little or no down payment, or to refinance an existing loan, including a VA streamline.
When
Often tied to a move or a deployment date, which the form can ask about.
Advertising rules for VA loans are stricter than most. Ads should not imply government affiliation, and your compliance team should see them before they run.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: purchase leads, refinance leads, and FHA leads. Or see mortgage leads by state.
Before you reach out
Do the leads include a certificate of eligibility?
No. The form records service status as the borrower describes it. You confirm eligibility yourself, the way you always do.
Can we target by military base or state?
We can aim at states and metro areas. Meta limits some targeting for credit and housing ads, so we write the message to speak to veterans instead of relying on narrow audience tricks.
Is this a good fit if I am new to VA lending?
It is better with some VA experience, because veterans ask pointed questions about funding fees and entitlement. If you are building a VA book, tell us on the call and we will plan around it.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.