Investment property loan leads
Rental buyers and landlords who told us the unit count, the plan and how soon.
Investment property loan leads cover a wider group than the cash-flow loan crowd: first-time landlords, house hackers, people adding their fifth rental. We aim campaigns at investors buying or refinancing one to four unit properties and deliver each inquiry to one loan officer. If someone only wants to qualify on rent, point them to DSCR loan leads.
- Unit count and purchase or refinance captured
- Rental experience self-reported
- Exclusive to you and never resold
Watch it in 43 seconds
A 43-second explainer from the Amplify Leads team: investment property leads, from first duplex to fifth rental.
What investment property leads look like when they reach you
Who
First-time landlords, house hackers, small portfolio owners and people converting a former home into a rental.
What they plan
Single family, duplex, triplex or fourplex, a purchase or a refinance, and roughly how many rentals they own today.
When
Under contract, shopping seriously, or still building a down payment. You see which before you dial.
Investors who only want to qualify on rental income belong on the DSCR loan leads page. This page is for the broader investor conversation.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: DSCR leads, cash-out refi leads, and non-QM leads. Or see mortgage leads by state.
Who is buying one to four unit rentals right now?
A mix. Some are salaried workers buying a first rental for retirement income. Some are house hackers living in one side of a duplex. Others own a few doors and want the next one without waiting for the last to season. Then there are people who moved and kept their old home as a rental. Each wants a loan for a property that earns money, and each has a different idea of how much paperwork they will tolerate. That spread is why this page exists next to the narrower program pages.
What does a good investor inquiry look like?
A good inquiry names the property type, says whether it is a purchase or refinance, and gives an honest picture of experience. Someone already under contract is worth a same-day call. Someone with a down payment ready and a target market is next. The weak ones are daydreamers with no savings, or people asking about a primary home who clicked an investor ad by mistake. Reserves matter on investment loans, so a borrower who mentions cash set aside is usually easier to place than one who plans to borrow the down payment.
Which questions does the investor form ask?
We keep it to what you would ask first on a call, in the order you would ask it, so the borrower never feels like they are filling out an application.
- Are you buying or refinancing?
- How many units does the property have?
- Will you live in any unit?
- How many rental properties do you own now?
- What is your estimated credit range?
- When do you want to close?
How do ads and landing pages speak to landlords?
The hook is the plan, not the product: buy the rental, keep the cash flow, finance it properly. Audiences skew toward people interested in real estate investing and landlording, within the limits Meta sets for housing and credit ads. Facebook is the volume channel for this crowd. Google works for search terms around rental loans and tends to bring people who are further along. The landing page promises a conversation about financing options for a rental, not a rate or an approval. Same-day replies keep the interest warm while a seller waits.
What compliance points apply to investor loans?
Business-purpose and investor loans often sit outside some consumer rules, but not all of them, and treatment of owner-occupied multi-unit loans differs. Do not assume an ad is exempt. If you advertise a rate or payment, Regulation Z trigger terms may apply, so we avoid quoting numbers. Calls and texts require TCPA consent, which the form records. Meta places housing and credit ads in a special category with limited targeting. State licensing for business-purpose lending varies, so confirm with your compliance contact before running ads in a new state.
Before you reach out
How is this different from DSCR leads?
DSCR leads are for investors who want to qualify on the property's rent. These leads are broader: some will go full-doc conventional, some will fit a DSCR program, and some need another option. You decide on the call.
Do you include house hackers?
Yes, and the form tells you whether they plan to live in one unit. Owner-occupied multi-unit loans follow different rules from pure investment loans, so that answer shapes the whole conversation.
Can you target a specific state or metro?
Yes. Most loan officers pick the states where they are licensed, and some narrow to the metros where they know the rental market.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.