Reverse mortgage leads
Homeowners 62 and over weighing their equity, reached in plain language.
Reverse mortgage borrowers are careful, and they should be. Most of them have heard something odd about reverse mortgages from a neighbor, and the first ten minutes of the call are spent answering it. Our campaigns do some of that work upfront with clear, calm ads, and the form captures age, home value and what the borrower hopes to do, so you start the call with the right questions.
- Age, home value and goal captured
- Plain-language ads, no pressure tactics
- Exclusive and never resold
Watch it in 46 seconds
A 46-second explainer from the Amplify Leads team: reverse mortgage leads for careful homeowners.
What reverse mortgage leads look like when they reach you
Who
Homeowners 62 and over, sometimes with an adult child involved in the decision, with an estimated home value.
What they want
Monthly cash flow, a way to stay in the home, paying off an existing mortgage, or a line of credit that grows.
When
Most are not in a hurry. A patient follow-up sequence matters here.
Reverse mortgages carry specific counseling and disclosure requirements, and ads for them face close scrutiny. Your compliance contact should review every ad before it runs.
Two ways to get them: a managed Facebook campaign under your name, or pay per lead. Related: refinance leads, HELOC leads, and cash-out refi leads. Or see mortgage leads by state.
Before you reach out
Is the age limit 62?
For the federally insured HECM, borrowers must be at least 62. Proprietary reverse programs can differ. The ad and the form should match whatever products you offer.
Do adult children show up in these leads?
Sometimes. A child often starts the research on a parent's behalf. The form lets people say who they are, so you know who to speak to first.
How patient should follow-up be?
More patient than with other programs. A reverse mortgage decision can take months, so the sequence runs longer and stays warm without pushing.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.