Mortgage leads in Florida
Exclusive campaigns for Florida loan officers and brokers, written for condos, insurance costs and second homes.
Florida borrowers ask questions that borrowers in most states never raise: is the condo financeable, what will insurance do to the payment, and is this a primary home or an investment. A Florida mortgage campaign has to answer those in the ad, not three calls later. Amplify Leads builds mortgage marketing for Florida loan officers and brokers, with leads that are exclusive to you and never resold.
- Condo, insurance and second-home questions built into the form
- Regional ad sets across the state
- Exclusive and never resold
Watch it in 43 seconds
A 43-second explainer from the Amplify Leads team: florida mortgage leads built for condos and insurance.
Licensing and advertising basics in Florida
Every Florida campaign starts with what your license lets you advertise and what the ad has to show. This is how we read it. Your compliance contact has the final say.
- Licensing
- Florida mortgage loan originators and brokerages are licensed by the Office of Financial Regulation. Make sure the license you hold covers the type of loan the campaign promotes.
- Advertising
- Use your NMLS ID, company name and the license information the rules require on ads and pages. We build it in, and your compliance contact reviews the wording before anything runs.
- Calls and texts
- Florida has its own telephone solicitation law on top of the federal TCPA, with consent and calling-hour rules. Our form requires a consent checkbox and we log the wording and time. Confirm your own calling practices with counsel.
What shapes a borrower conversation in Florida
- Condos
- Rules adopted after the Surfside collapse have put pressure on condo associations to inspect and fund reserves. Many buyers hear that a condo may not be financeable, so a loan officer who knows how to check is valuable.
- Insurance
- Homeowners insurance is a big part of a Florida payment, so the qualifying conversation changes. Quotes in an ad that skip it set up a hard second call.
- Second homes and investors
- A large share of Florida buyers are out-of-state, retired or buying a second home or rental. DSCR and non-QM loans see real interest.
The Florida markets we run campaigns in
One statewide campaign rarely fits every city. This is where we would start for each region, as a focus to test and not a promise of volume.
South Florida
Miami-Dade, Broward and Palm Beach: high prices, condos, investors and foreign nationals.
Tampa Bay
Steady purchase and refinance demand and a mix of locals and relocators.
Orlando and Central Florida
Growth, first-time buyers and short-term rental investors.
Jacksonville and North Florida
A strong military presence and a more affordable market.
Southwest Florida
Retirees, second homes and storm-affected neighborhoods.
Start with: reverse mortgage, purchase, heloc
Panhandle
Military families and vacation property.
How Florida mortgage marketing works with us
Choose a managed Facebook and Instagram campaign under your own name, or pay per lead. Either way the lead form asks for the basics and the questions you would ask first, and every lead comes to you alone.
The company behind this site is Amplify Leads. Everything is month to month. See how it works, browse loan programs, or look at Georgia, California and Texas.
Before you reach out
Do your ads handle the condo question?
We can build it into the offer and the form, so condo buyers tell you upfront that they are looking at one. That lets you check the building before you get attached to the deal.
What about Florida's calling rules?
The form collects written consent for calls and texts, and the wording and time are stored with the lead. Florida adds its own rules on top of the federal ones, so confirm your calling practices with your own counsel.
How do I get Florida leads from Amplify Leads?
A managed campaign under your name, or pay per lead. Leads are exclusive to you and never resold, and everything is month to month. Book a free strategy call to talk through your regions and programs.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.