Mortgage leads in Texas
Exclusive campaigns for Texas loan officers and brokers, built around Texas home equity rules and four big metros.
Texas has four large metros, a long list of mid-sized cities, and a set of home equity rules that no other state quite matches. Cash-out refinancing and home equity loans in Texas follow constitutional limits, which changes the pitch for the most common refinance request. A Texas campaign has to know that. Amplify Leads builds mortgage marketing for Texas loan officers and brokers, with leads that are exclusive to you and never resold.
- Ads and forms that respect Texas home equity rules
- Four big metros run as separate ad sets
- Exclusive and never resold
Watch it in 46 seconds
A 46-second explainer from the Amplify Leads team: texas mortgage leads that respect home equity rules.
Licensing and advertising basics in Texas
Every Texas campaign starts with what your license lets you advertise and what the ad has to show. This is how we read it. Your compliance contact has the final say.
- Licensing
- Texas mortgage loan originators are licensed through the Department of Savings and Mortgage Lending under their NMLS record. Check how your own license applies to the product you plan to promote.
- Advertising
- Show your NMLS ID, your company name and the license details the rules require. We build them in to every ad and page, and your compliance contact reviews the final wording.
- Home equity rules
- Texas treats cash-out loans and home equity lines under its constitution, with limits on how much can be borrowed against a home and how often. Ads for cash-out refinance should be written with those limits in mind.
What shapes a borrower conversation in Texas
- Cash-out is its own conversation
- Because of the state's equity rules, many Texas homeowners are told no before they ask the right question. A loan officer who explains the options clearly stands out.
- Property taxes and escrow
- Property taxes are a large part of a Texas payment, so payment estimates in ads and on calls need to account for them. Buyers notice when a quote leaves them out.
- Fast-growing metros
- Austin, Dallas-Fort Worth, Houston and San Antonio keep drawing new residents, which keeps purchase demand up and relocation buyers in the mix.
The Texas markets we run campaigns in
One statewide campaign rarely fits every city. This is where we would start for each region, as a focus to test and not a promise of volume.
Dallas-Fort Worth
A large, spread-out market with many suburbs. County and city targeting matter.
Houston
A big metro with a wide range of price points and a strong investor population.
Start with: purchase, dscr, cash-out refi
Austin
Higher prices, lots of self-employed and tech borrowers.
San Antonio
A large military and VA presence alongside a steady first-time buyer market.
El Paso and the border
Smaller markets with their own habits. Bilingual ads can matter here.
Smaller metros and rural Texas
Land, rural property and older owners, which shapes loan type.
Start with: reverse mortgage, purchase, refinance
How Texas mortgage marketing works with us
Choose a managed Facebook and Instagram campaign under your own name, or pay per lead. Either way the lead form asks for the basics and the questions you would ask first, and every lead comes to you alone.
The company behind this site is Amplify Leads. Everything is month to month. See how it works, browse loan programs, or look at Georgia, California and Florida.
Before you reach out
Can I run cash-out refinance ads in Texas?
Yes, with care. Texas has its own limits on cash-out and home equity borrowing, so ads should not suggest that any homeowner can pull out any amount. The form asks about the reason for cash so you can sort the files.
Should I run all four big metros at once?
Not necessarily. Most loan officers start with the one or two markets they can serve best, then add more once the follow-up is working. We can lay out a plan on the call.
How do I get Texas leads from Amplify Leads?
A managed campaign under your name, or pay per lead. Leads are exclusive to you and never resold, and everything is month to month. Book a free strategy call to talk through your metros and loan programs.
Find out what a campaign could look like where you lend
Half an hour with our team, at no charge. Come with your state, the programs you write and what has not worked so far. You leave with a sketch of what we would build, or an honest no.